Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday online shopping season in the United States between Thanksgiving Day and Christmas. Whereas Black Friday is associated with traditional brick-and-mortar stores, "Cyber Monday" symbolizes a busy day for online retailers.

Now, point your mouse at the Eric Hatheway OnLine Store and hit it!

The theory was that consumers would return to their offices after the Black Friday weekend, making purchases online that they were not able to make in stores. This theory has not survived the test of time. However, Cyber Monday has evolved into a significant marketing event as witnessed by this Clog entry. Now, hasn't most everything turned into a significant marketing event these days? It sure has Mr. & Mrs. Consumer ....

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