Some Basic Principles Of Design
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| Basic Principles of Design |
| • Design must be considered as an integral part of an organization. • Design must perform in response to human needs. • Design is a requirement—not a cosmetic addition. • To not design is to suffer design by default. • Design can save money (reduce labor, materials, production). • Design can save time (presents information more clearly). • Design enhances communication (accelerates learning/acceptance). • The absence of design is hazardous! • Design is the transmission of information and ideas by visual means. • Design is a persuasive tool. • It is the designer's business to recognize, plan, and stimulate coming trends. • Good design will meet the pressures of expanding technology, commercial competition, and the demands of a fast-changing existence. • Design is the organization of materials and forms in such a way as to fulfill a specific purpose. • Good design persuades. • Design relates objects/organizations to people. • Design is a means for improving safety and efficiency. • Design creates alternate solutions for each problem. • Design involves affecting an audience. • Good design gets positive responses to visual messages. • Good design is aware of basic marketing concepts and how they affect visual imagery. • Effective design is fresh, innovative, and is concerned with details. • Design provides a client or consumer with a basis for selection. • Every time a customer makes a selection, he/she exercises judgment in matters of appearance, function, and a perceived value to him/her. • An emphasis on appearance provides a clue to your personality and financial resources. • Image cannot be divided into categories, but must be recognized as the result of the combination of perceptions and associations. |
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