Advertising icon and genius Larry Tate was recently named Ad Man Of The Year for his outstanding contributions to the advertising business over the decades. One of the few ad men to actually survive their own lifestyle, Larry Tate talked to us briefly between his 2 hour lunch at a swanky restaurant and the start of cocktail hour back at the offices of McMann & Tate. Here are some of Mr. Tate's comments about the advertising world and how things have changed over the years.

"I'm an advertising executive with McMann & Tate and an advertising professional. But like anybody in this business I work hard and I play harder. The lines between business and pleasure gets a little blurry sometimes, know what I mean? All that matters really is the quality of the work. Don't you agree?"

"You know...drinking heavily was a heck of a lot more acceptable during the '60s and '70s. And, if you got sloshed or asked for a double martini during a particularly stressful moment, it was perceived as pretty darn funny ... none of this "politically incorrect" hoo-ha. Yep, pretty darn funny."

"And in my day, it was particularly funny to get really smashed and then slurringly ask for "jush one more li'l (hic) drinkie-winkie."