Some really sad news folks – our pin-up queen, the beautiful Bettie Page has passed away at age 85. After abruptly leaving the pin-up business she left the public eye – for good. She wanted people to remember her as she was and that is what we do – remember her as she was in her heyday. Her later life was marked by mood swings and depression and she spent several years in a mental institution. She passed away at Kindred Hospital in Los Angeles where she had been on life support since suffering a heart attack on December 2nd, 2008. A private funeral ceremony will be held on Tuesday December 16th at Westwood Village Memorial Park Cemetery in Los Angeles, California. She will be buried just a few feet away from another icon of modern beauty, Marilyn Monroe.

"With deep personal sadness I must announce that my dear friend and client Bettie Page passed away at 6:41pm PST this evening in a Los Angeles hospital. She died peacefully but had never regained consciousness after suffering a heart attack nine days ago."

"She captured the imagination of a generation of men and women with her free spirit and unabashed sensuality. She is the embodiment of beauty."  Mark Roesler, Friend and Business Agent

Bettie Page. She was a bad girl. She was a good girl. She has been called the most photographed model in history. She influenced fashion and style. Movie stars tried to look like her. She changed America's sexuality. She was born April 22, 1923 in Nashville, Tennessee as Betty Mae Page. When she was old enough to write she changed the spelling of her name to Bettie. She then went on to steal our hearts.

During the 1950s she appeared in hundreds upon hundreds of girly magazines and cheesecake magazines. Men could not get enough of her. She was made for the camera. She set hearts on fire with that famous girl-next-door smile and her man-killing curves. Her images remain burned in our memories – wild and timid, bold and flirtatious, kinky and conventional, naughty and wholesome. She lives on in our culture, but she has not been photographed since 1957 when she abruptly quit the modeling business. She has been contacted for the rare interview or two but she chose to remain in our memories as she last appeared. She will always look like this to us. And that, my friend, is not a bad thing. We'll miss you Bettie.....