Take-Out Technology: Pizza Tracker
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Domino's, the leader in pizza-delivery, has unveiled a new technology, called Pizza Tracker, that enables a customer to literally track their pizza from the moment they place the order until it leaves the store to in a delivery vehicle. What's Domino's declares that its online tracking system — for phone or online orders — is accurate to within 40 seconds.
The new high-tech pizza tracking system went live on January 30th at approximately 3,400 Domino's outlets and will be in all stores by June 30th of this year. The system even gives customers the first names of the workers who take their phone order and deliver their pizza — and asks customers to rate them.
In a nation that can track delivery of everything from FedEx packages to catalog orders, it's now come down to a high-tech battle for tonight's meal which will hopefully be pizza. The move by Domino's is aimed at a youthful target consisting of mostly 30 and under computer users.
With the new system, after an order is placed, the customer can go to dominos.com, click on the Pizza Tracker icon and follow the progress of the order. The site confirms that the order has been received, when the pizza is in the oven, when it's been boxed and when it's left the store. However, a key part of the pizza's journey cannot be tracked: the drive from Domino's to the front door of your home. But Domino's can tell folks when their pizza left the store and they say it should arrive within nine minutes of that time. Rival Pizza Hut is unimpressed. PizzaHut.com already provides an estimated time when customers will receive their orders, says Bob Kraut, Vice President of Marketing.
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Domino's, the leader in pizza-delivery, has unveiled a new technology, called Pizza Tracker, that enables a customer to literally track their pizza from the moment they place the order until it leaves the store to in a delivery vehicle. What's Domino's declares that its online tracking system — for phone or online orders — is accurate to within 40 seconds.
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| | "We're filling that black box of uncertainty — 'Has my pizza been
forgotten?' — with information and entertainment," says Chris McGlothlin of Domino's. | |
The new high-tech pizza tracking system went live on January 30th at approximately 3,400 Domino's outlets and will be in all stores by June 30th of this year. The system even gives customers the first names of the workers who take their phone order and deliver their pizza — and asks customers to rate them.
In a nation that can track delivery of everything from FedEx packages to catalog orders, it's now come down to a high-tech battle for tonight's meal which will hopefully be pizza. The move by Domino's is aimed at a youthful target consisting of mostly 30 and under computer users.
With the new system, after an order is placed, the customer can go to dominos.com, click on the Pizza Tracker icon and follow the progress of the order. The site confirms that the order has been received, when the pizza is in the oven, when it's been boxed and when it's left the store. However, a key part of the pizza's journey cannot be tracked: the drive from Domino's to the front door of your home. But Domino's can tell folks when their pizza left the store and they say it should arrive within nine minutes of that time. Rival Pizza Hut is unimpressed. PizzaHut.com already provides an estimated time when customers will receive their orders, says Bob Kraut, Vice President of Marketing.
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| Rival Pizza Hut is unimpressed. PizzaHut.com already provides an
estimated time when customers will receive their orders, says Bob Kraut, Vice President of Marketing. | ||
 |
| Embrace the technology. Your plzza is now smart. |
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