c>log Logology
c>log
Logology (log-o-log-y): The study of log based foods, products, arts and sometimes services. Not an all-inclusive definition by any stretch of the imagination. Logology is also the study of words with an emphasis on letter patterns, often as part of recreational wordplay such as anagrams, palindromes and isograms, rather than on meaning. Remember, it's all about the wordplay, recreational or otherwise....and, yes, we do know we said "log".
Let us begin with the most famous and iconic logs of all time: The Stuckey's Pecan Log Roll (mmmm).
A pecan log roll is a confectionery popularized by the roadside convenience store, Stuckey's. Pecan log rolls are described by the company's website as "fluffy, cherry-laced nougat wrapped in fresh caramel and pecans." While it's not exactly known who created the very first pecan log roll, many would argue that it was Mrs. Stuckey who actually perfected it. The signature item within all Stuckey's stores and the "must have" purchase during family travel stops from the 1950's through today, the candy was first made in the candy kitchen attached to each store.
In eight Stuckey's stores in the years after World War II, employees faithfully followed Mrs. Stuckey's original southern recipe. The maraschino cherry-laced nougat was hand dipped in hot, creamy melted caramel, then before cooling, freshly shelled pecan halves would be liberally sprinkled onto the caramel. Each pecan log roll was hand wrapped and delivered straight to the customer.
Stuckey's success was largely due to the humble pecan, and the willingness of founder William Stuckey to exploit a stereotypical image of the South to the fascination of Northerners headed to Florida. Before World War II, Mr. Stuckey was already selling pecans in Georgia. In his hometown of Eastman, he opened the first roadside stand in 1936, selling pecans and pecan candy to motoring tourists. His wife Ethel concocted the recipe for the company's famous Pecan Log Roll, their No. 1 seller even today. Soon they added Texaco gasoline to their store, added two more locations, and a Southern icon was made. Mr. Stuckey himself once remarked, "Thank God the North won the War. It would have been awful if there hadn't been any Yankees to sell to."
Over the years the chain expanded, selling an unbeatable combination of food, candy, gas, and trinkets. Stuckey quickly capitalized on the advent of the automobile age advertising in The New Yorker and the Saturday Evening Post. His ads touted the "exotic taste thrills of the Deep South," and that only "Southern Experts" prepared the spiced pecans. Stuckey's became known as the place to "refresh, refuel, and relax." His billboards dotted the highways throughout the south, and new stores cropped up everywhere...you've seen 'em.
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