Standards of Design
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• Design must be considered as an integral part of an organization.
• Design must perform in response to human needs.
• Design is a requirement—not a cosmetic addition.
• To not design is to suffer design by default.
• Design can save money (reduce labor, materials, production).
• Design can save time (presents information more clearly).
• Design enhances communication (accelerates learning/acceptance).
• The absence of design is hazardous!
• Design is the transmission of information and ideas by visual means.
• Design is a persuasive tool.
• It is the designer's business to recognize, plan, and stimulate coming trends.
• Good design will meet the pressures of expanding technology, commercial competition, and the
demands of a fast-changing existence.
• Design is the organization of materials and forms in such a way as to fulfill a specific purpose.
• Good design persuades.
• Design relates objects/organizations to people.
• Design is a means for improving safety and efficiency.
• Design creates alternate solutions for each problem.
• Design involves affecting an audience.
• Good design gets positive responses to visual messages.
• Good design is aware of basic marketing concepts and how they affect visual imagery.
• Effective design is fresh, innovative, and is concerned with details.
• Design provides a client or consumer with a basis for selection.
• Every time a customer makes a selection, he/she exercises judgment in matters of appearance,
function, and a perceived value to him/her.
• An emphasis on appearance provides a clue to your personality and financial resources.
• Image cannot be divided into categories, but must be recognized as the result of the combination
of perceptions and associations.
• Design must perform in response to human needs.
• Design is a requirement—not a cosmetic addition.
• To not design is to suffer design by default.
• Design can save money (reduce labor, materials, production).
• Design can save time (presents information more clearly).
• Design enhances communication (accelerates learning/acceptance).
• The absence of design is hazardous!
• Design is the transmission of information and ideas by visual means.
• Design is a persuasive tool.
• It is the designer's business to recognize, plan, and stimulate coming trends.
• Good design will meet the pressures of expanding technology, commercial competition, and the
demands of a fast-changing existence.
• Design is the organization of materials and forms in such a way as to fulfill a specific purpose.
• Good design persuades.
• Design relates objects/organizations to people.
• Design is a means for improving safety and efficiency.
• Design creates alternate solutions for each problem.
• Design involves affecting an audience.
• Good design gets positive responses to visual messages.
• Good design is aware of basic marketing concepts and how they affect visual imagery.
• Effective design is fresh, innovative, and is concerned with details.
• Design provides a client or consumer with a basis for selection.
• Every time a customer makes a selection, he/she exercises judgment in matters of appearance,
function, and a perceived value to him/her.
• An emphasis on appearance provides a clue to your personality and financial resources.
• Image cannot be divided into categories, but must be recognized as the result of the combination
of perceptions and associations.
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